
I come to the art world by an unusual route: a degree in systems engineering and more than twenty years as marketing director for the official Mercedes-Benz and Renault-Nissan dealerships. There I learned that communication works when it brings together strategy, data and storytelling. Today I put that method at the service of galleries, artists and cultural events. A certified AIS sommelier, because art, like wine, has to be told well. I work in Italian, English and Russian.
In a field that communicates on instinct, I bring a plan: who to reach, in what words, on which channels, and how to tell whether it worked.
Not only journalists and collectors, but universities, academies, consulates and the diplomatic corps. It is a network built over the years, one that lends authority to the show and the artist and turns an opening into a recognised event.
Interviews with artists, texts and newsletters under my byline: words that bring the public closer to the work, without jargon and without rhetoric.